> GoToWebinar > What Works in B2B Marketing: Proven Tactics for 2011

What Works in B2B Marketing: Proven Tactics for 2011

Webinar Published By: GoToWebinar
Published:  Apr 06, 2011
Type:  Webinar

With marketing budgets slashed during the recent economic downturn, marketers have taken a hard look at their tactics and re-focused their marketing investments on those tactics proven to have the greatest impact on lead generation and brand awareness.

Based on MarketingProfs' latest original research, What Works in 2011: B2B Marketing, this on-demand webinar will reveal which traditional tactics continue to deliver results and which emerging tactics show the most promise – critical insights you need to create effective B2B marketing programs in 2011.

View this on-demand webinar to discover:

    * What works for lead generation
    * What works for increasing brand awareness
    * How companies are using social media and online marketing
    * How marketers are measuring their success 

Tags : 
lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar