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What Your CEO Should Know About Master Data Management

White Paper Published By: Informatica
Informatica
Published:  Jul 07, 2011
Type:  White Paper
Length:  13 pages

Are you struggling to explain the power of master data management (MDM) to your CEO, CFO, or Line of Business (LOB) leaders in a way that will resonate with them?

Using illustrated examples and business language this executive brief provides a step-by-step approach to explain how MDM generates a single, reliable data set to improve sales, customer service and channel operations. Get a practical look at how MDM gives customer and partner-facing teams the data they need to:

  • Maximize account penetration and improve cross-sell and up-sell
  • Optimize channel operations by eliminating gaps and conflicts
  • Increase speed and agility for both business and IT



Tags : 
informatica, master data management, mdm, data set, competitive advantage, channel coverage, customer view, bad data