> IBM > Interactive Marketing eBook: It's all about the Journey
 

Interactive Marketing eBook: It's all about the Journey

White Paper Published By: IBM
IBM
Published:  Nov 09, 2011
Type:  White Paper
Length:  13 pages

As you travel through this eBook you can explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects.



Tags : 
customer, unica, cross-channel, cross channel marketing, interactive, email marketing, customer interaction service, customer relationship management