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Build Stronger Relationships with Customer-Centric Banking

White Paper Published By: Epsilon
Published:  Jun 12, 2012
Type:  White Paper
Length:  9 pages

Put Your Customers First!

As financial institutions continue to work to regain consumer confidence, some banks are embracing an old-time strategy to build strong customer relationships: total relationship banking. Embracing a relationship banking approach requires financial institutions to respond to customers' needs across all financial products and at all touch points. When marketers become more customer-centric, they not only engender trust, but create dialogue and rewarding relationships that will last for the long term.

How should financial services marketers being building a total relationship banking strategy? It's a multi-step process.

Tags : 
finance, marketing, banking, epsilon, customer relations, customer satisfaction