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Best Practices for Setting Up a Lead Scoring Program

White Paper Published By: Act-On
Act-On
Published:  Aug 28, 2012
Type:  White Paper
Length:  5 pages

Lead scoring works, but getting started can be intimidating. Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.



Tags : 
lead scoring, best practices, act-on, lead generation