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Forrester Whitepaper: CMO's Must Connect the Dots of the Online Brand

White Paper Published By: IBM
IBM
Published:  Oct 01, 2012
Type:  White Paper
Length:  11 pages

CMOs must orchestrate their digital strategy using our connect-the-dots framework. Their objective: Elevate digital to the highest level of business strategy.



Tags : 
branding, brand experience, user experience, digital branding, digital branded content, content management, content delivery, customer experience management