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Cross-Channel Marketing In Media and Entertainment

White Paper Published By: IBM
Published:  Oct 24, 2012
Type:  White Paper
Length:  12 pages

The world's appetite for media and entertainment is seemingly insatiable. New channels and devices are enabling users to consume music, books, film, news, TV, games and more in ways that were barely imaginable a few decades ago. With the web, the sheer volume of media choices has multiplied exponentially from the print and analog media of the past.

This growth poses an immense challenge to chief marketing officers (CMOs) and their staff at media and entertainment companies. How do you capture the attention and loyalty of an impatient, impulsive consumer in a world saturated by media? Read on to learn more about analytics and personalization to attract consumers and to grow revenues.

Tags : 
analytics, ibm, consumer behavior, consumer, user, media, cross channel marketing, business technology