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Making Big Data Fast and Easy: Creating Context across Marketing Data Sources

White Paper Published By: OpTier
OpTier
Published:  Oct 29, 2012
Type:  White Paper
Length:  9 pages

While big data promises huge insight, the truth is, many marketing organizations are struggling to realize the benefits due to the difficulty in integrating data from multiple silos. This research paper examines how to create contextual big data and how to simplify the analytics process for marketing without needing to go to IT every time a new study begins.  Pros and cons of multiple methods for big data analytics are analyzed and recommendations for getting started are provided. 




Tags : 
optier, big data, contextual big data, analytics, business technology