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Challenges in Managing the Customer Life Cycle

White Paper Published By: Aria Systems
Aria Systems
Published:  Dec 19, 2012
Type:  White Paper
Length:  7 pages

In today's competitive marketplace it is essential to retain customers and maximize their value throughout their life cycle of working with the company. To do so, companies must focus their customer service efforts on customer retention and on up-selling. As customer buying and communication habits change and evolve, companies must respond by providing customer service through more channels while continuing to ensure consistency and completeness of information at every touch point.

Tags : 
saas, subscription, management, customer retention, business technology