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Re-mailing: Targeting Those That Don't Open

White Paper Published By: Bronto
Published:  Jan 03, 2013
Type:  White Paper
Length:  3 pages

With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge. Once you’ve done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive “open” without additional investment.

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esp, email marketing, retail, automation, automated, marketing, digital marketing, software