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Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

White Paper Published By: Silverpop
Silverpop
Published:  Feb 04, 2013
Type:  White Paper
Length:  9 pages

For marketers, this digital marketing channel explosion presents some new challenges. Itís time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.



Tags : 
behavior, multichannel, integrated, marketing, data