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Marketing's Role in Outperforming the Fortune 500

White Paper Published By: The SAVO Group
The SAVO Group
Published:  Jun 13, 2013
Type:  White Paper
Length:  5 pages

Increasingly, Chief Marketing Officers (CMOs) are being held accountable for revenue performance. But most marketers still lack the technology tools and repeatable processes that would enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales. This white paper takes a look at what top revenue performing companies are doing differently than the rest in terms of measuring revenue performance and aligning sales and marketing teams.

 



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savo, the savo group, marketing’s relevance, romi, smarter marketing, smarter selling, marketing