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The Interactive Marketing eBook

White Paper Published By: IBM
Published:  Aug 21, 2013
Type:  White Paper
Length:  12 pages

This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or speci?c segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue that:

· Builds upon past behavior

· Adapts based on current behavior, context, and each customer’s reaction to each new message

· Delivers the most compelling message to each customer, in the best inbound or outbound channel, at the perfect moment

Tags : 
interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message, business intelligence, data quality, web service management, business technology, infrastructure, infrastructure management