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Forrester: The Multichannel Maturity Mandate

White Paper Published By: Sitecore
Published:  Aug 21, 2013
Type:  White Paper
Length:  16 pages

"In late 2011, Sitecore commissioned Forrester Consulting to research current and planned practices in multichannel marketing. We found that marketers who have adopted multichannel marketing practices have realized significant business benefits, ranging from improved campaign performance to higher return on marketing investment (ROMI). Evidence suggests there is opportunity for additional, significant gains through better organizational alignment, process definition, and technology integration." - Forrester Consulting

Tags : 
sitecore, multichannel maturity mandate, forrester consulting, romi, return on marketing investment