> EPiServer Inc. > From Mobile to Desktop - And Back Again

From Mobile to Desktop - And Back Again

White Paper Published By: EPiServer Inc.
EPiServer Inc.
Published:  Sep 16, 2013
Type:  White Paper
Length:  16 pages

Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel.

Download this eBook for 6 ways to rethink content when structuring and managing online properties.

Tags : 
multi-channel marketing, multi-screens, content delivery, cross-channel experience