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The Definitive Guide to Marketing Automation

White Paper Published By: Marketo
Published:  Jan 08, 2014
Type:  White Paper
Length:  100 pages

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company. It will show you how to select the right system, and what investments are required for success. It will also explain:

  • Why marketing automation is so hot right now
  • How marketing automation differs from other technologies such as CRM and email marketing solutions
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • The future of marketing automation
We hope this guide will be your ticket to a new world of more effective, efficient, and lucrative marketing. Download the guide to learn more.

Tags : 
marketing automation, operational efficiency, marketo