> Tealium > Improving Testing & Optimization Through Tag Management
 

Improving Testing & Optimization Through Tag Management

White Paper Published By: Tealium
Tealium
Published:  Mar 12, 2014
Type:  White Paper
Length:  12 pages

Testing and optimization is one of the most popular tools among digital marketers, but until now has required heavy dependence on IT to implement.

Tealium’s new white paper, “Improving Testing & Optimization Through Tag Management: Key Factors to Consider when Choosing a Tag Management Solution,” shows how marketers can take their testing to the next level with important new capabilities, while reducing their reliance on IT. Report highlights include:

  • The role tag management plays in improving testing and optimization
  • The importance of new capabilities, including flicker-free support, web analytics integration and nested rules
  • The benefits and risks of different deployment methods for testing tags

Don't wait. Download “Improving Testing & Optimization Through Tag Management” today and find out everything you need to know about how tag management can improve your testing results.



Tags : 
tealium, testing, optimization, tag management, tag management solution, business technology, marketing, tms, it management, analytical applications