> Act-On > Planning and Executing Webinars That Generate Leads

Planning and Executing Webinars That Generate Leads

White Paper Published By: Act-On
Published:  Apr 18, 2014
Type:  White Paper
Length:  13 pages

People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. You want to make sure that the webinar you produce meets their expectations Ė while maximizing your opportunities for conversion. Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, youíll find yourself creating thoroughly professional webinars.

Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy