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Social Media Analytics: Making consumer insights actionable

White Paper Published By: IBM
IBM
Published:  Apr 29, 2014
Type:  White Paper
Length:  12 pages

Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.



Tags : 
ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology, consumer trends, marketing, business analytics