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Mobile: The New Marketing Frontier

White Paper Published By: IBM
Published:  Aug 14, 2014
Type:  White Paper
Length:  10 pages

Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.

Tags : 
ibm, mobile, marketing, consumer, marketer, mobile channel, revenue