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Relationship-First Marketing for a Mobile World

White Paper Published By: Oracle
Published:  Sep 30, 2014
Type:  White Paper
Length:  21 pages

Consumers worldwide have nearly 5 billion active mobile subscriptions- thatís almost a billion and a half more active mobile subscriptions than
toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If youíre not aligning your strategies with this new reality, you may find your business headed the way of the landline.

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oracle, marketing, cloud, connected, customer, modern, growing, mobile