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Guiding the Customer Journey: Gain Brand Advantage from the Very First Click

White Paper Published By: blueconic
blueconic
Published:  Oct 14, 2014
Type:  White Paper
Length:  14 pages

Your customers hop from desktop to smartphone and from website to Facebook. Their journeys to a product purchase or to become loyal brand advocates are becoming far from straightforward. Threat? No! This channel-hopping journey is a blessing for marketers. Because at every click, at every channel-hop and at every online conversation, we learn more about who a customer is and how we can guide them to take the next step in their journey.
  • Unify online and offline channel intelligence
  • Guide anonymous visitors in their journey and avoid what is often called: ‘the marketing blindspot’



Tags : 
blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm