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Teradata 2015 Global Data-Driven Marketing Survey

White Paper Published By: Teradata
Teradata
Published:  Feb 04, 2015
Type:  White Paper
Length:  30 pages

Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience.  To determine where you fall on the data-driven continuum and to find out how to create more compelling customer interactions download the Teradata 2015 Global Data-Driven Marketing Survey and discover:

  • Why an integrated data solution can help power stronger, more relevant customer connections
  • The biggest obstacles to becoming a truly data-driven organization
  • How your peers and your competition measure and grow their data-driven initiatives



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teradata, global, trends, marketing, data, insights, campaign, segmentation