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Using Personas to Drive Marketing Strategy [Free Template]

White Paper Published By: Digital Bungalow
Digital Bungalow
Published:  Feb 09, 2015
Type:  White Paper
Length:  9 pages

The key to success in today’s digital marketing ecosphere is personalization. Case in point: the increasing prominence of email and the fact that readers are inviting us into their personal space by making their mobile inbox first priority in the morning. As marketers, we cannot take this invitation for granted. 

How do we enter this personal space and stay there? The answer lies within persona-based marketing. By conducting research and composing a perfectly painted picture of a target persona, you’ll be able to identify key people who want your content and will keep coming back for more. 

Tags : 
digital marketing, marketing personalization, persona-based marketing, target persona