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Adobe Campaign: Touchpoint Marketing Guide

White Paper Published By: Adobe
Published:  Apr 30, 2015
Type:  White Paper
Length:  17 pages

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.

Read the guide to learn how to:

  • Blend art and science to create emotional experiences
  • Move from the model of the marketing funnel to  customer lifecycle
  • Shift from personalized experiences to contextual interactions

Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions