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The Science of Retail: How to Counterbalance Instinct with Data-Driven Insight

White Paper Published By: Oracle
Oracle
Published:  Jul 08, 2015
Type:  White Paper
Length:  2 pages

Traditional brick-and-mortar multi-channel retailers have online competitors ruled by data scientists who define retail as a data mining and optimization problem. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail discusses the science of pricing, and predictions for the role of science in retail over the next five years.



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