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Definitive Guide to Engaging Content Marketing

White Paper Published By: Marketo
Published:  Jul 13, 2015
Type:  White Paper
Length:  112 pages

Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brandís reach to more buyers and potential customers at a much lower cost.

Tags : 
content marketing, content alerts, content strategies, brand voice, content mix, business management, content management system