> SurveyMonkey > L’Oréal Brand Pulse Report

L’Oréal Brand Pulse Report

White Paper Published By: SurveyMonkey
Published:  Aug 25, 2015
Type:  White Paper
Length:  26 pages

Is your brand washing away the competition?

Even if your brand is resonating with consumers right now, you want to keep an eye on the competitive landscape, adjust to changing consumer expectations, and make sure you stay #1, all while moving at the speed of business today.

To give you an example of brand research in action, SurveyMonkey Audience measured the brand performance of top shampoo brands.

Download this sample Brand Pulse tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.

Using the shampoo industry as an example, this guide will help you learn how to:

  • Better understand how to assess your position in the market
  • Understand your core brand metrics
  • See how to use longitudinal tracking to monitor ROI

Topics covered in the sample report include:

  • Purchase/usage
  • Awareness, familiarity, consideration, choice
  • Brand attribute analysis

Tags : 
brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm