> TheMarketingScope > 2015 BUYER’S GUIDE: CMS SOFTWARE MATRIX
 

2015 BUYER’S GUIDE: CMS SOFTWARE MATRIX

White Paper Published By: TheMarketingScope
TheMarketingScope
Published:  Jan 22, 2015
Type:  White Paper
Length:  9 pages

In its most simplistic purpose, a top-tier, enterprise-grade Content Management System (CMS) allows users to centralize data, content creation, editing, and publishing – all on a single back-end system.

The primary goal is to arm non-technical business users with a solution to manage how content appears on a company’s website.
However, contemporary needs discovered from use cases have found customer expectations to shift, and thus how we evaluate the effectiveness of a CMS has too.



Tags : 
bridgeline digital, bridgeline, cms, content management system, engagement, cms software, it spending, marketing automation