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eBook: When Hot Leads Go Cold

White Paper Published By: Conversica
Published:  Nov 10, 2015
Type:  White Paper
Length:  6 pages

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it.

Current sales research tells a clear story: opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections. Too often, the tactics businesses use to bridge this gap simply create more problems: more work for sales reps, more arguments over lead quality and more money wasted on activities that donít generate revenue.

There is another way. Artificial intelligence technology offers a unified solution to each of these problems, freeing your reps to focus on closing the sale.

In this white paper, youíll learn:

-Why more leads wonít generate more sales, and what you can do
-How customers are taking control of the sales process, and how  
 you can take advantage of it
-The problem with customer satisfaction surveys, and what your   
 leads really think
-How artificial intelligence has evolved to address common sales
 problems without creating more work for your sales reps

Tags : 
conversica, leads, lead generation, lead data, customer satisfaction, marketing automation, sales automation, customer experience management