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4 'Stops' on the Way to Better Segmentation & Targeting

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Dec 08, 2015
Type:  White Paper
Length:  10 pages

Learn how to create stronger marketing campaigns with better data.

Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to segmentation. You can be well on your way to a full-blown targeting plan in just four whistle stops:

  • Message Station Determine your key differentiators
  • Buyersville Identify who's buying from you
  • Persona City Understand common challenges, motivators & goals
  • Behavioral Depot Leverage behavior triggers

Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.

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