> GrowthIntel > The Biggest Problem With Outbound Marketing and How to Fix It

The Biggest Problem With Outbound Marketing and How to Fix It

White Paper Published By: GrowthIntel
Published:  Apr 22, 2016
Type:  White Paper
Length:  12 pages

No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.

However, outbound marketing / sales development / telemarketing - whatever you want to call it - is difficult, time consuming and often inefficient. Despite this, there’s a serious lack of good advice out there from people who’ve actually done it, possibly because they’d be forced to admit how hard it really is.

This situation is compounded by the fact that we are inundated with stories of explosive growth at a very small number of highly visible companies. Their success amplifies and distorts their edge-case experience, which they are nonetheless asked to speak about at every available opportunity.

We all listen intently, waiting for them to answer the ultimate question: how did you generate so much business? But nobody has ever done a TED Talk about lead generation. So back to work we go, hoping that the old tried and tested techniques will deliver the results we need.

Tags : 
sales, outbound marketing, lead generation, demand