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Rethink Marketing [Automation]

White Paper Published By: Act-On
Act-On
Published:  Apr 29, 2016
Type:  White Paper
Length:  36 pages

Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.

In this eBook we'll cover:

 

  • The evolving buyer’s journey and shift in marketing focus
  • How marketing leaders are allocating team resources & budget
  • The most important KPIs for marketing leaders
  • Extending marketing automation beyond demand gen



Tags : 
marketing, business development, sales, business practices, best practices