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The Forrester Wave: Customer Analytics Solutions

White Paper Published By: IBM
IBM
Published:  May 03, 2016
Type:  White Paper

In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.



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ibm, forrester, customer analytics, customer insights, business analytics, business intelligence, customer relationship management, business technology