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DATA ELEVATES THE CUSTOMER EXPERIENCE

White Paper Published By: SAS
SAS
Published:  Aug 03, 2016
Type:  White Paper
Length:  42 pages

Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.



Tags : 
technology, best practices, productivity, data, competitive advantage, business analytics, business intelligence, business management