> IBM Marketing Cloud > 2016 Email Marketing Metrics Benchmark Study

2016 Email Marketing Metrics Benchmark Study

White Paper Published By: IBM Marketing Cloud
IBM Marketing Cloud
Published:  Sep 26, 2016
Type:  White Paper
Length:  34 pages

IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, clickthrough, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.

Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.

Tags : 
marketing metrics, marketing, mobile, mobile marketing, mobile metrics, mobile computing, mobile data systems