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The Programmatic Revolution

White Paper Published By: Adobe
Published:  Mar 08, 2017
Type:  White Paper
Length:  16 pages

By 2019, global programmatic ad spend will reach US $37 billion, accounting for half of display and video expenditures. As the reach and influence of programmatic expands across channels and covers a greater swath of available inventory, marketers everywhere will be compelled to adapt. 

Find out how to manage new technology, growing channels, and shifting customer data and efficiently reach customers. Adobe presents solutions to strip away the complexity of programmatic advertising.

Tags : 
marketing, adobe, cross-channel marketing, programmatic, programmatic advertising, customer data, customer experience, customer experience management