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Break Through The Hype: Uncover the Reality of AI

White Paper Published By: Bronto
Published:  Jul 10, 2017
Type:  White Paper
Length:  10 pages

Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy.

A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing?

In a word, yes.

Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.

Tags : 
artificial intelligence, commerce marketing, branding