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Owning the Amazon Search Results Page

White Paper Published By: ChannelAdvisor
Published:  Jul 20, 2018
Type:  White Paper
Length:  11 pages

To consumers, Amazon is a land of plenty. A place where you can find anything. Itís easy to understand why shoppers start more than half of their online product searches on Amazon ó and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals.

As the marketplace thatís set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day.

Thatís why itís so important to step back and see where your listings stand from your consumerís point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up?

In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results:
- Your product data
- The Amazon Buy Box
- Amazon advertising

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