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Obstacles of Modern Customer Engagement

White Paper Published By: SiteImprove
Published:  Sep 13, 2019
Type:  White Paper
Length:  19 pages

This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way. 

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