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LAST-MINUTE EMAIL CHECKLIST for the Countdown to Black Friday

White Paper Published By: Selligent Marketing Cloud
Selligent Marketing Cloud
Published:  Sep 24, 2019
Type:  White Paper
Length:  4 pages

Black Friday will soon be here, marking the kickoff to the holiday shopping season. While an American tradition, it is becoming increasingly popular in Europe and has succeeded in creating a place for itself among the end-of-the-year traditions.

According to Smart Insights, “the holiday shopping season is crucial because around 30 percent of annual retail sales occur between Black Friday and Christmas. For some retailers, such as jewellers, it’s even higher -- nearly 40 percent”.

With so much revenue driving the season, no doubt you’ve already prepared a strong strategic plan months ago. But is there such a thing as being too prepared? Because this upcoming season is so important, we’ve developed a checklist to help you avert crises and make the most out of last-minute preparations for Black Friday.



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