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Customer Insights Guide

White Paper Published By: Oracle
Oracle
Published:  Sep 26, 2019
Type:  White Paper
Length:  7 pages

If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style.

But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.



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