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The Case for Letting Google Find Your Support Content

White Paper Published By: MindTouch
MindTouch
Published:  Oct 02, 2019
Type:  White Paper
Length:  13 pages

Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.



Tags : 
content strategy, customer engagement, customer journey, customer success, digital transformation, knowledge base, online help, product documentation, search engine optimization (seo)