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Serving Empowered Shoppers In The New Economy

White Paper Published By: Gladson
Published:  Aug 25, 2010
Type:  White Paper
Length:  8 pages

The trend of informational retailing is challenging brand owners and retailers to provide consistent, current and accurate information to the thousands of sources that shoppers are using. Brand owners are unable to reach these information sources directly in an efficient and scalable way and are turning to Informational Retailing Hubs. Working together, brand owners and Informational Retailing Hubs ensure that shoppers see consistent and accurate information about each product regardless which information source they choose to use.

Tags : 
consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media