acquire customers

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The race for customers comes down to one thing: who knows them best

Published By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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Experian

How to Leverage Data to Improve Business Outcomes: Acquiring and Retaining Customers

Published By: HPE APAC     Published Date: Jun 16, 2017
Download this guide: Four Ways to Empower Data and Help your Business Acquire and Retain Customers.
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HPE APAC

Your old storage is standing in the way of growth

Published By: HPE     Published Date: Mar 09, 2016
Capitalize on a rising tide of data to grow your business and strengthen customer loyalty The speed and efficiency of your data storage hold the keys to business growth. It’s also one of today’s biggest IT headaches. Here’s what you really need to handle growth as you acquire and retain customers.
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HPE

Enabling Small and Midsize Businesses to Acquire and Retain Customers in an Evolving Digital World

Published By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
With new technologies, new opportunities often emerge, especially in business. Download this asset to learn more about how social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Sponsored by: HPE and Intel®
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best practices, opportunities, mobile device, customer engagement, business intelligence, business management, business technology
    
Hewlett Packard Enterprise

Enabling Small and Midsize Businesses to Acquire and Retain Customers in an Evolving Digital World

Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE

7 Strategies for Increasing Sales, Engaging Buyers and Simplifying the Process

Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
An online transformation is changing how the world’s most successful B2B companies engage buyers, acquire customers and drive ongoing revenue. To survive this transformation, today’s B2B e-commerce sites must do more than simply exist as a portal for selling products; they must be compelling, relevant and simplify the buying process. This eBook examines the factors and impact of this migration, and describes seven best practices for adapting and succeeding in this new era.
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Oracle Commerce Cloud

Conversion best practices toolkit

Published By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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Optimizely

Determine: Vendor Snapshot

Published By: Determine (Selectica)     Published Date: Sep 13, 2016
Something odd happened during Selectica’s roll-up strategy. Usually when a technology vendor acquires a number of providers at relatively low valuations, its focus tends to be on financially engineering the various SaaS, maintenance, upsell and other income schemes from the assets. But in Selectica’s case, the acquired became the basis of the company, in a manner in which the sum of the assets became an entirely different equation that it likely even bargained for before getting into the activity in the first place. But sometimes the uncertainty of post-merger integrations can lead to an outcome that benefits all parties involved (including customers) in ways that would be difficult to have imagined going into the process.
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Determine (Selectica)

Using Card-Linked Offers to Acquire New Customers and Eliminate Wasteful Ad Spend - Retail

Published By: Empyr     Published Date: Jun 12, 2018
This retailer wanted to acquire new customers and eliminate wasteful spend on advertising in the process. Of equal importance was their desire to re-engage lapsed customers who occasionally frequented its locations to reactivate and stimulate additional purchase opportunity.
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Empyr

Using Card-Linked Offers to Acquire New Customers and Eliminate Wasteful Ad Spend - QSR

Published By: Empyr     Published Date: Jun 12, 2018
A major QSR brand wanted to increase business in a highly competitive category by acquiring new customers and eliminating wasteful spend on advertising in the process. Of equal importance was their desire to increase frequency and ticket size with their light lapsed guests.
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Empyr

Touching the Infinite

Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy
    
Adobe

Mobile Maturity Report

Published By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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Adobe

TRUSTED SECURITY SOLUTIONS FROM THE OIL RIG TO THE ELECTRIC GRID

Published By: Motorola Solutions     Published Date: Jun 24, 2019
At Motorola Solutions, our purpose is simple; we create mission-critical communication solutions to help our customers build safer cities and thriving communities. That’s why we recently acquired Avigilon, an industry leader in video, access control and video analytics solutions, in our ongoing effort to provide trusted security solutions to our customers to help them be their best in the moments that matter. In the modern world of utilities, when it comes to providing electricity to light the family kitchen, transporting clean drinking water across many miles to the tap, or delivering the natural gas that heats the oven — everything must follow a process. At the frontline of ensuring these processes remain consistent, is having the ability to instantly know when an incident occurs that can disrupt the critical work that needs to be done. Avigilon access control and video management software is available to help utility operations ensure their critical processes are protected, so servi
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Motorola Solutions

Facebook's Steps to Business Success

Published By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
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facebook, marketing, social media, social media marketing, web analytics, business marketing
    
Facebook

When Universes Collide

Published By: Infosys     Published Date: May 22, 2018
When the opportunity emerged for one bank to acquire the other, the deal went through as quickly as regulations and compliance requirements would allow. As a result, no integration plans were in place at the time of acquisition. For a long time, the two companies continued to operate separately, albeit under a single name. This was particularly true of the mobile banking experience where two entirely different apps were in use. Since the two companies delivered complementary services, there was an opportunity to cross-sell to customers who might require the services of both; but only if they could deliver a seamless experience. We were invited to tackle the challenge of creating an integrated banking app experience across both companies.
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banking, finance, app, technology
    
Infosys

Modern Enterprise Data Protection

Published By: Cloudian     Published Date: Feb 15, 2018
Not so long ago, if you asked a business executive, “what is the most irreplaceable part of your business?” they might have pointed at their building or their employees. The really forward-thinking execs may have chosen their customers. But the reality is that businesses have insurance to deal with the loss of a building; they can hire new employees; and they can acquire new customers. The one thing that is truly irreplaceable is their data. Lose that and you really are out of business. The potential risks to your data can be as subtle as the malfunction of tiny areas on a disk drive or as enormous as the failure of an entire data center. That means it’s not enough just to protect your data — you must also select the best way to protect it. To deliver that protection in an economical and rapidly recoverable way requires a system that gives you complete control to determine levels of data protection based on the type of data. In this paper, we’ll talk about the science of data protect
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Cloudian

How to Attract Customers With Facebook

Published By: Hubspot     Published Date: Apr 23, 2013
67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 955 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?
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facebook, facebook presence, hubspot, facebook persona, facebook marketing, social media marketing, inbound marketing
    
Hubspot

Three Strategic Reasons for Moving to Cloud ERP

Published By: Kenandy     Published Date: Jan 28, 2015
Manufacturing and product companies are facing critical challenges. To survive in the new global economy, companies need to continuously reinvent themselves. They need to rapidly add new products and acquire new businesses. They need to build new partnerships and channels. They can’t depend on the same set of suppliers tomorrow that they do today. And they can’t expect to do business the same way in new and emerging markets. For these reasons, enterprises need a new kind of ERP, one that’s faster to deploy and can: Adapt very quickly Go into the hands of employees, customers and partners immediately, with little or no training Provide continuous visibility into their operations It’s no surprise that CIOs, manufacturing managers and operational executives are looking for new solutions. They have to ?nd solutions to get the three strategic capabilities they need to succeed: greater operational agility, the ability to collaborate and continuous visibility. You need to position your com
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cloud erp, enterprises, continuous visibility, collaboration, enterprise applications
    
Kenandy

Digital Transformation 2.0 in Retail

Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
    
Comcast Business

Acquire, Grow and Retain Customers: The Business Imperative for Big Data & Analytics

Published By: IBM     Published Date: Feb 19, 2015
Read how Big Data and Analytics can help businesses deliver on customer needs, acquire customers, increase profitability and help retain the most valuable customers.
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big data, business analytics, customer retention, customer aquisition, it management, enterprise applications, data management
    
IBM

Capitalizing on cross-channel retail opportunities

Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
    
IBM

25 Ways to Acquire Loyalty Program Customers

Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, knowledge management
    
CrowdTwist

Touching The Infinite. A report On The 2017 Adobe Mobile Maturity Survey

Published By: Adobe     Published Date: May 16, 2017
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: • Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment • See how the latest trends and best practices help you acquire and engage your mobile customers • Learn how to transform your strategies around the latest mobile trends and tactics
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Adobe

How to Successfully Launch Your Social Selling Program

Published By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit

Smarter Process for Dummies

Published By: IBM     Published Date: Feb 04, 2015
Is it easy to do business with your organization? Do your employees feel empowered to meet your customer’s needs? These are questions that you’re probably grappling with as you face a perpetually changing business environment. You strive for operational excellence and need ways to effectively acquire and retain new customers. You also need to reinvent your business operations to foster growth. Smarter Process is a way for you to work smarter as you find your way through all the operational challenges that the current business climate throws at you. It helps you use mobile, analytics, and collaboration to empower your employees to do their best work. It also empowers you as a leader to find the right tools and solutions.
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ibm smarter process, customer retention, customer-centric operations, operational decision management, knowledge management, best practices, business management, employee performance
    
IBM
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