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The Definitive Guide to Marketing Metrics & Analytics

Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo

8 Steps to Creating a High-Impact MarTech Stack

Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo

Manufacturing Intelligence: Keep Your Processes Under Control (webinar)

Published By: TIBCO Software     Published Date: Sep 03, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.
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TIBCO Software

Why Data Center Modernization Is Critical To Business Success

Published By: Dell EMC Storage     Published Date: Sep 03, 2019
Pursuing agility to truly impact business transformation requires embracing data center modernization as a core competency. Crucial to this is having the most up-to-date IT infrastructure to support the scale and complexity of a changing technology landscape. Companies must embrace this imperative by adopting software-defined data center principles, embracing modernization, and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with fast, secure, and reliable business technology. In December 2018, Dell Technologies commissioned Forrester Consulting to evaluate the business value of modern infrastructure in company data centers. Forrester conducted an online survey with 508 IT infrastructure technology decision makers in seven countries to explore this topic. This spotlight focuses on the 102 respondents we surveyed at midmarket businesses (MBs) with 100 to 499 employees. We found that while most midmarket f
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Dell EMC Storage

Test and Deploy New Cybersecurity Technologies Faster

Published By: Gigamon     Published Date: Sep 03, 2019
With new threats emerging every day, IT organizations need to frequently upgrade or introduce new cybersecurity tools and technologies. The problem is that it can be very difficult to set up realistic tests that show how technologies will perform under real-world conditions.
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Gigamon

Network Architecture with Security in Mind

Published By: Gigamon     Published Date: Sep 03, 2019
Network performance and security are vital elements of any business. Organisations are increasingly adopting virtualisation and cloud technologies to boost productivity, cost savings and market reach. With the added complexity of distributed network architectures, full visibility is necessary to ensure continued high performance and security. Greater volumes of data, rapidlyevolving threats and stricter regulations have forced organisations to deploy new categories of security tools, e.g. Web Access Firewalls (WAFs) or Intrusion Prevention Systems (IPS). Yet, simply adding more security tools may not always be the most efficient solution.
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Gigamon

SHELL LUBRICANTS FOR DRIVELINE: SPEND MORE TIME IN THE FIELD

Published By: Shell U.K. Limited     Published Date: Sep 03, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers. Learn more: Research and Expert Comment Read the findings from our latest global research into the Total Cost of Ownership (TCO) and maintenance of equipment in agriculture. Discover how businesses are improving profitability wi
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Shell U.K. Limited

MIT Technology Review: How IoT & AI can transform engineering teams

Published By: Group M_IBM Q3'19     Published Date: Aug 29, 2019
Read the insights from MIT Technology Review around how engineering teams can use AI and IoT technology to cope with rising product complexity and accelerate innovation.
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Group M_IBM Q3'19

5 Enterprise Mobility Trends to Watch in 2019

Published By: MicroStrategy     Published Date: Aug 28, 2019
With trends such as big data, artificial intelligence and IoT dominating today’s business technology headlines, the buzz around enterprise mobility (now considered known and familiar) may have lessened, but its importance has not. Consider its key role in today’s top tech trends, and then also consider this. According to an Oxford Economics survey of 500 senior IT executives, CEOs, and other senior managers, 80% say workers cannot do their jobs effectively without a mobile device. The same survey shows: 82% say mobile devices are critical to employee productivity 82% say mobile devices are critical to agility and the speed of decision making 76% say mobile devices are critical to customer service and satisfaction 75% say mobile devices are critical to innovation and collaboration 70% say mobile devices are critical to employee satisfaction and 70% say mobile devices are critical to revenue growth. The known and familiar now demands a fresh look and focus from enterprise organizations a
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MicroStrategy

Synthetic Identities: Are you chasing invisible footprints?

Published By: FICO EMEA     Published Date: Aug 28, 2019
Synthetic Identity Fraud is growing in both scope and complexity. As your fraud protection efforts succeed in some areas of your business, fraudsters are devising new ways to penetrate your defenses. Do you understand the concepts of Bust Out Fraud, Data Furnishing, and Piggybacking? These are just some of the new techniques that fraudsters are using to exploit the holes in your fraud defenses. Download the eBook "Synthetic Identities: Are You Chasing Invisible Footprints?" This insightful eBook illustrates the aggressive techniques that fraudsters are using and answers questions such as: What are the six major factors driving the growth in Synthetic Identity Fraud? How are synthetic identities used? What are Bust Out Fraud, Data Furnishing, and Piggybacking, and how do they work? Perhaps more importantly, what are the state-of-the-art strategies used to fight these increasingly sophisticated fraud techniques?
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synthetic identity fraud, manage fraud
    
FICO EMEA

Location Platform Index: Mapping and Navigation

Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies

SHELL LUBRICANTS FOR DRIVELINE: SPEND MORE TIME IN THE FIELD

Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited

SHELL LUBRICANTS FOR DRIVELINE: MORE ON THE JOB TIME, LESS DOWNTIME

Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your construction business depends on your ability to ensure equipment runs efficiently and reliably. Yet nearly half (43%) of construction companies say they often experience breakdowns because of ineffective lubrication – and 72% say their maintenance teams need more training. Therefore we’ve introduced Shell Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts – making your equipment much more efficient, productive and competitive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited

The Rise of Digital Business and how to Succeed

Published By: Virgin Media Business     Published Date: Aug 28, 2019
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable. As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market. To find out more download this whitepaper today.
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Virgin Media Business

3D Printing for End-Use Production

Published By: ASME - Protolabs     Published Date: Aug 28, 2019
Over the past three decades, 3D printing has developed a reputation as an essential manufacturing process for prototype parts. Create a CAD model of your design, send it to your company’s printer, and a 3D replica will be ready in hours. Yet these parts are often little more than conceptual show-and-tell models, not durable enough for long-term use, and in some cases prone to degradation by sunlight. The winds of manufacturing are beginning to shift, however, and industrial-grade 3D printing, or additive manufacturing, is now encroaching on machining, injection molding, and other conventional manufacturing processes. This white paper explores the new and existing technology leaders in this area, and assesses the capabilities of production for each 3D printing process. Download your copy today!
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ASME - Protolabs

The Ultimate Guide to Rapid Prototyping for Product Development

Published By: ASME - Formlabs     Published Date: Aug 28, 2019
Rapid prototyping helps companies turn ideas into realistic proofs of concept, advances these concepts to high-fidelity prototypes that look and work like final products, and guides products through a series of validation stages toward mass production. With rapid prototyping, designers and engineers can create prototypes directly from CAD data faster than ever before, and execute quick and frequent revisions of their designs based on real-world testing and feedback. Download this white paper to learn: How rapid prototyping fits into the product design process The applications of rapid prototyping from concept models to manufacturing An overview and comparison of 3D printing technologies for rapid prototyping: FDM vs. SLA vs. SLS
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ASME - Formlabs

Embrace Tech and Get Back to Practicing Law: A Step-by-Step Guide

Published By: PwC     Published Date: Aug 27, 2019
Six hours a day. According to research, that’s how much of a lawyer’s time, on average, is spent on administrative tasks or new client development (sound familiar?). Fortunately, technology and the data it generates can help you streamline systems and processes — and reveal important insights about your firm. But what tools should you use? How should you implement them? We’ve got the answers. Our guide outlines what you need to know when leveraging technology to reduce admin inefficiencies and, better yet, increase cash flow. You’ll learn how to identify what metrics matter most to your practice: like billable hours, profitability by client and hiring decisions. It also spotlights helpful tools, like PwC’s InsightsOfficer, that turn data into insights, impacting your firm’s performance.
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PwC

Comparing Security Across The Three Main Cloud Providers

Published By: CloudHealth by VMware     Published Date: Aug 26, 2019
Both the speed of innovation and the uniqueness of cloud technology is forcing security teams everywhere to rethink classic security concepts and processes. In order to keep their cloud environment secure, businesses are implementing new security strategies that address the distributed nature of cloud infrastructure. Security in the cloud involves policies, procedures, controls, and technologies working together to protect your cloud resources, which includes stored data, deployed applications, and more. But how do you know which cloud service provider offers the best security services? And what do you do if you’re working on improving security for a hybrid or multicloud environment? This ebook provides a security comparison across the three main public cloud providers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). With insight from leading cloud experts, we also analyze the differences between security in the cloud and on-premises infrastructure, debunk
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CloudHealth by VMware

Manufacturing Intelligence: Keep Your Processes Under Control (Webinar)

Published By: TIBCO Software     Published Date: Aug 26, 2019
On-demand Webinar The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs. What You Will Learn: Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes How multi-variate statistical process control can help to detect deviations from a baseline How to monitor in real time the OEE and produce a 360 view of your factory The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models. Speakers:
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TIBCO Software

3 Proven Ways Technology Drives Business Results: Patient Motivation, Retention, Clinical Efficiency

Published By: Kindred Hospital Rehabilitation Services     Published Date: Aug 26, 2019
Research has demonstrated enhanced technology can improve communication between patients, families and care providers, improve motivation, and has the potential to effect better outcomes and higher levels of patient satisfaction. Additionally, better technology also makes the workplace more appealing to employees. With the investment and complexity involved, how can health systems utilize technology in the most efficient and effective ways to drive business results?
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Kindred Hospital Rehabilitation Services

Data Center Modernization Done Right

Published By: Nutanix     Published Date: Aug 22, 2019
Nutanix created hyperconverged infrastructure years ago because there was an urgent need for innovation within enterprise infrastructure. IT silos, management complexity, and gross inefficiencies were undermining the customer experience. It was time for a paradigm shift, which is why Nutanix melded webscale engineering with consumer-grade design to fundamentally transform the way organizations consume and leverage technology.
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Nutanix

Building a Business Case for Hyperconverged Infrastructure

Published By: Nutanix     Published Date: Aug 22, 2019
Today, companies of all sizes face growing threats from shifting consumer habits, global competitors, and well-funded startups. Digital transformation, cloud computing, and the dynamic nature of global business have changed business expectations, making IT an essential driver of revenue and an ever more critical part of your business. Your IT team is looking for ways to accelerate the adoption of digital technologies to increase customer engagement, streamline business processes, and gain a sustainable competitive advantage.
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Nutanix

The Big Procurement Debate: Why procurement struggles to deliver value beyond cost-reduction

Published By: Group M_IBM Q3'19     Published Date: Aug 22, 2019
The mandate for procurement organizations is clear – cost reduction alone no longer ensures success; creating value is equally important. How was Horizon Blue Cross Blue Shield able to achieve their desired future state? In this webinar, we will discuss: • Why procurement needs a strategic makeover, the current adoption of emerging technologies by procurement, and the challenges faced by procurement executives. • How the procurement team is driving towards an increased ROI through a more modern and user-friendly experience that enables the overarching enterprise business strategy. • How IBM is playing as a procurement partner by bringing to the table the latest and greatest technologies and services to solidify competitive advantage and differentiation.
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Group M_IBM Q3'19

Quote, Propose, and Close: 5 Steps to Building Winning Sales Proposals

Published By: ConnectWise     Published Date: Aug 22, 2019
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
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ConnectWise

2018 Global State of Enterprise Analytics Report

Published By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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MicroStrategy
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