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5-Minute Audience Targeting Primer

Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle

What is the case for investing in your real estate technology?

Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
Real estate and facilities executives work across a broad agenda, from supporting business growth to improving building performance. Where should technology fit in and when is the right time to review your options? Independent research firm, Verdantix, explores the multiple trends profoundly changing real estate management and driving the need for a refreshed technology strategy. Download your complimentary report and learn more.
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Group M_IBM Q4'19

IBM Garage: Speed of a Startup at the scale of an enterprise

Published By: Group M_IBM Q4'19     Published Date: Sep 26, 2019
In the Garage, you work side by side with IBM experts to create first-of-a-kind MVPs, experiment with emerging technologies and quickly learn from failures. In this webinar hear from Ed Forman, Partner of Cognitive Process Transformation at IBM. Ed has partnered with organizations across industries including automotive, life sciences, financial services and telecommunications. In his work with the IBM Garage he has helped shape an award-winning method for innovation that has transformed business models for Fortune 500 clients. Listen to this 30-minute presentation to find out more. "The mandate for procurement organizations is clear – cost reduction alone no longer ensures success; creating value is equally important. How was Horizon Blue Cross Blue Shield able to achieve their desired future state? In this webinar, we will discuss: • Why procurement needs a strategic makeover, the current adoption of emerging technologies by procurement, and the challenges faced by procurement exec
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Group M_IBM Q4'19

Gain visibility over your automotive supply chain

Published By: HERE Technologies     Published Date: Sep 26, 2019
A utomobile manufacturers find meeting the requirements of a just - in - time supply chain one of their biggest challenges , but with advances in location technology manufacturers can meet even the strictest shipping deadlines . With better visibility across the supply chain auto manufacturers can drive down costs, improve efficiency and support proactive decision making. By reading this eBook, you’ll discover how to p repar e your supply chain for the future wit h the application of location intelligence to: ? Gain location - based insights to help optimize processes and inform decision making ? Set accurate ETAs with reliable real - time information ? Use real - time visibility to proactively solve problems ( like bottlenecks ) as they occur ? Gain comprehensive coverage of assets and trace them across factories, warehouses, showrooms and in transit
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HERE Technologies

Extreme weather trucking

Published By: HERE Technologies     Published Date: Sep 26, 2019
Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers don’t really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario. Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics. As one of the world's leading location platforms, HER
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HERE Technologies

Optimizing delivery logistics for peak demand

Published By: HERE Technologies     Published Date: Sep 26, 2019
Let’s face it, consumers are addicted to fast delivery. As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep customers happy and loyal. But what happens to your ETAs when a snowstorm strikes? Or a restaurant in your market hosts a promotion that causes demand to spiral out of control? Don’t let times like these send you scrambling to stay ahead of peak demand. Drive down click-to-door times by discovering: • The role location technology plays in food and e-commerce delivery • The benefits of dynamic routing • How to stay ahead of predictable and unpredictable peak demand
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HERE Technologies

Protecting privacy in the age of urban mobility

Published By: HERE Technologies     Published Date: Sep 26, 2019
Whenever personal data related to us is anonymized, it has been manipulated in such a way that it can no longer be linked back to us, right? Think again. In the digital era, we do not always blend into the crowd. Location data is part of this equation because our mobility habits are unique to us. Techniques like anonymization offer service providers numerous ways to protect privacy while retaining enough data to be useful - the challenge is finding the right balance. By reading this eBook, you’ll discover critical ways public and private organizations can help protect users’ privacy: • Find out why de-identification does not always mean anonymity • Understand how privacy by design can be used for standards and product or service creation • Discover how gathering just data you need will minimize the privacy impact of collection • Find out about new and emerging privacy-enhancing technologies
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HERE Technologies

Roadmap to interoperability: Tackling the technical challenges

Published By: athenahealth     Published Date: Sep 26, 2019
If interoperability is so crucial to achieving high-quality care and lowering costs, why aren’t we there yet? In part one of the Roadmap to Interoperability series, this infographic takes a closer look at the technical challenges in the way, and how healthcare organizations can begin to navigate them now.
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athenahealth

WorldWide Travel and Expense Management Software Market Shares, 2018

Published By: SAP Concur     Published Date: Sep 25, 2019
"This IDC study reviews the competitive market for travel and expense management software in 2018. ""Industry leaders need to leverage advanced technologies to augment their capabilities for streamlining approvals, combating fraud, and maintaining compliance. Many of these technologies have taken large leaps forward in terms of usability and accuracy over the past 24 months,"" said Kevin M. Permenter, research manager for Enterprise Applications with IDC. There is no magic formula to rid the business of the burden of noncompliance. Download this report to find out how organisations can minimize risk for noncompliance and fraud amidst rapid international growth. "
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SAP Concur

ALL-FLASH BUYER’S GUIDE

Published By: Hitachi EMEA     Published Date: Sep 24, 2019
To stay competitive and satisfy your customers in today’s digital economy, you need faster, scalable and more efficient IT performance. Adopting all-flash solutions can meet these performance demands. Now is the time to consider Hitachi as your long-term strategic partner for fast-evolving all-flash technology.
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Hitachi EMEA

Lenovo Enables Solutions For The New HPC

Published By: Inside HPC Media LLC     Published Date: Sep 24, 2019
The 2019 version of High Performance Computing (HPC) has changed considerably from previous years’. Most notably, advancements in Artificial Intelligence (AI) has given rise to data-centric applications in machine learning. Machine learning often relies on HPC technologies, particularly in the early training phase, and in many cases, machine learning initiatives share infrastructure, budgets, and personnel with established HPC installations. A 2018 Intersect360 Research study found that the majority of experienced HPC users had also embarked on machine learning applications, usually overlapping HPC and AI.
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Inside HPC Media LLC

The Five Building Blocks of An Exceptional Web Experience

Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe

2019 Digital Trends

Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe

The 20 Attributes that lead to business success

Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe

How to select the right content management system

Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe

The Forrester Wave™: Digital Experience Platforms, Q3 2019

Published By: Adobe     Published Date: Sep 23, 2019
Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa
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Adobe

Readying Your Data for Artificial Intelligence Deployments

Published By: Intel     Published Date: Sep 20, 2019
AI is fundamentally reshaping business as we know it. It drives innovation, efficiency, productivity, new operational models, and entirely new revenue opportunities. It is no wonder, then, that enterprises of all sizes are keen to adopt this transformative technology. When embarking on the AI journey, however, it is critical to understand that data is the heart of any effective AI algorithm. So, for any enterprise looking to harness the promise of AI, the first question to ask is quite simply, “is my data ready?” This technology brief simplifies the path to AI by offering actionable steps to data readiness.
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Intel

The Journey to a Multi-Cloud Infrastructure

Published By: Intel     Published Date: Sep 20, 2019
Skilled IT teams understand that one cloud does not fit all. Compliance issues may demand that some data be held internally. Budget-imposed total cost of ownership (TCO) limits may push other data out to public clouds. Hence, a scalable multi-cloud infrastructure becomes imperative. This whitepaper addresses key questions commonly raised by CIOs considering the move to multi-cloud. Further, it sheds light on how Intel® technologies such as the 2nd Generation Intel® Xeon® Scalable processors and Intel® Optane™ DC Persistent Memory can help boost your cloud credentials.
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Intel

The Future of Knowledge Management: Agile, Governed, and AI-Ready Componentized Content Services

Published By: SDL     Published Date: Sep 20, 2019
Component Content Management: A New Paradigm in Intelligent Content Services While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
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SDL

Anaplan: Une plateforme métier pour les « Smart Businesses ».

Published By: Anaplan     Published Date: Sep 19, 2019
Réalisée par Mint Jutras, cette étude analyse la plateforme de planification intégrée d’Anaplan, sa proposition de valeur et ce qui la différencie des solutions du marché. « Le moteur de planification en mode cloud d’Anaplan peut conjuguer les avantages de deux mondes : il est déployé en tant que plateforme suffisamment souple pour s’adapter à vos besoins spécifiques. Mais au delà d’un outil technique, c’est une plateforme métier dont la facilité d’utilisation permet aux utilisateurs dépourvus de compétences techniques de concevoir, de modéliser et de configurer des applis… Cette plateforme métier dispose d’un plan vivant et dynamique qui s’adapte à l’évolution des objectifs et des conditions du marché. L’analyse prédictive renforce cette approche, ce qui permet non seulement d’adapter les plans aux changements lorsqu’ils surviennent, mais également d’anticiper au mieux les évolutions qui se profilent. Voulez-vous en savoir plus ? Téléchargez le rapport dès maintenant.
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Anaplan

Automation's Rising Tide: How To Manage Bots In Today's World

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1 As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
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F5 Networks Singapore Pte Ltd

10 Considerations for a Cloud Procurement

Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
Amazon Web Services (AWS) offers scalable, cost-efficient cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation. The procurement of an infrastructure as a service (IaaS) cloud is unlike traditional technology purchasing. Traditional public sector procurement and contracting approaches that are designed to purchase products, such as hardware and related software, can be inconsistent with cloud services (like IaaS). A failure to modernize contracting and procurement approaches can reduce the pool of competitors and inhibit customer ability to adopt and leverage cloud technology.
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Amazon Web Services APAC

Reality Test: Is Prevention a Viable Strategy for Thwarting Today’s Ransomware Attacks?

Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There will be a ransomware attack on businesses every 14 seconds by the end of 2019 . Every 40 seconds, one of those attacks will prove successful , with devastating effects ranging from permanent loss of irreplaceable data to life-threatening interruptions to patient care. In years past, expert malware authors packaged up their know-how into costly exploit kits sold on the underground market. Cyber criminals had to recover high upfront costs before launching a campaign and realizing a profit. Today, ransomware-as a-service groups like Satan make it easier than ever before for would-be cyber criminals with minimal technical skills to launch attacks, offering free ransomware toolkits and hands-on help to manage campaigns and extort payments. Read our white paper to learn how CylancePROTECT® prevents Petya, Goldeneye, WannaCry, Satan, and many more from executing, with machine learning models dating back to September 2015, long before the ransomware first appeared in the wild.
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BlackBerry Cylance

What’s AI Got To Do with It?

Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
There is now broad consensus among security professionals that artificial intelligence (AI) technologies can play an important role in reducing cyber risks. Exactly what that role is, however, and how it will evolve over time remains unclear for respondents to a new SANS Institute research study sponsored by BlackBerry Cylance. Opinions varied about the maturity of AI, its benefits and risks, and the baseline requirements for an AI-enabled security solution. Download the report today for the complete survey results and learn: 1) How perceptions of AI vary across industry sectors and organizational roles and responsibilities; 2) How AI technologies compare and contrast with human intelligence; 3) How machine learning is driving advances in the field; 4) What respondents believe to be the greatest risks and benefits of AI; and, 5) The most significant barriers to broader AI adoption.
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BlackBerry Cylance

3 Technologies that Improve Productivity, Communication and Collaboration

Published By: Ricoh     Published Date: Sep 18, 2019
Depending on the region, only 7% to 18% of organizations currently possess the digital dexterity to succeed with software and services requiring digitally enlightened workers - Gartner Leaders can transform their organization, while reducing their risks and boosting their chances of success. Understand 3 Technologies that Improve Productivity, Communication and Collaboration. • Stay ahead of your competitors • Reduce operating costs • Leverage your print hardware investment to do more GET THE GUIDE NOW
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Ricoh
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