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Building a Case for Attribution

Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll

Ensure Your Servers Can Support All the Benefits of Virtualization and Private Cloud

Published By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress, enterprise applications, data quality, productivity
    
NEC

Prefabricated Data Centers: Business Advantages for Colocation Providers

Published By: Schneider Electric     Published Date: Jun 07, 2019
New digital technology now makes it feasible to integrate process control and SIF within a common automation infrastructure. While this can provide productivity and asset management benefits, if not done correctly, it can also compromise the safety and security of an industrial operation. Cybersecurity and sabotage vulnerability further accentuate the need for securing the safety instrumented system (SIS). Certainly, a common platform approach using similar hardware and software dedicated for control and safety functions, respectively, can provide the potential for cost savings. However, it is widely acknowledged that utilizing separate, independent, and diverse hardware/software for safety and control is the optimal way to protect against potentially catastrophic common cause and systematic design and application errors. Different vendors offer varied degrees of integration and solutions. The question is: how to provide an integrated control and safety solution with advanced functionality and productivity without compromising safety and security? And, where do users draw the line? A third-party (e.g., TÜV) certification of the hardware/software systems to IEC 61508 specifications carries significant advantages, but should this be the only criterion? How does a third-party certificate extend to the plant’s overall assignment of risk reduction credits for all independent protection layers (IPL)? Control system embedded safety logic solvers may actually increase the SIL requirements of the SIF if no credit is allowed for the distributed control system (DCS) as an IPL. Download the white paper to learn more.
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smart control, empowered operators, optimized assets, future of automation, reliability, safety, cybersecurity, operational profitability, ecostruxure plant, process automation, profitable safety, defence in depth, industrial automation, process control, process systems
    
Schneider Electric

The 5 Essential Advantages: Agentless Technology for Data Protection Management

Published By: Bocada     Published Date: Aug 21, 2009
Today, the common approach to collecting information about computing activity across the enterprise is to use software agents installed on individual clients and servers. However, when this approach is applied to data protection management in the enterprise environment, it has proven both ineffective and inefficient.
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data protection, network security, software agent, agentless, bocata, bocada, servers
    
Bocada

IBM Power Systems Offer a Smart Alterative to Windows Servers

Published By: IBM     Published Date: Jun 19, 2008
Maintaining data security, performance, availability and recoverability is a growing challenge. The IBM Power platform offers many advantages in performance, scalability and key functional capabilities to support key database serving. In addition, it simplifies virtualization, making it easier to reduce the number of physical servers required. This ITG report shows the advantages of the IBM Power platform as an alternative to commodity Windows servers in mid-sized companies.
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ibm, express seller, data management, servers, windows server
    
IBM

IBM Power Systems: Cost-Effective Linux Database Serving

Published By: IBM     Published Date: Jun 19, 2008
Maintaining data security, performance, availability and recoverability is a growing challenge. The IBM Power platform offers cost-effective performance, scalability and key functional capabilities to support Linux-based database serving. It also simplifies virtualization, making it easier to reduce the number of physical servers required. This ITG report shows the advantages of the IBM Power platform for Linux database serving in mid-sized companies.
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ibm, express seller, linux, data management, servers
    
IBM

Storage layouts that maximize SAP performance

Published By: IBM     Published Date: Dec 03, 2008
With the IBM® System Storage™ DS3400 storage server, SAP customers can increase the efficiency of their storage infrastructure while reducing costs at the same time. This white paper describes the advantages of using the DS3400 storage server in an SAP® environment, and how to get the performance you need with the right layout for your SAP system.
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ibm, express seller, sap performance, ds3400 storage server, storage efficiency, ibm system storage, storage, raid, storage virtualization, server virtualization
    
IBM

Choosing a Higher Performance Database

Published By: Objectivity     Published Date: Aug 21, 2009
There is often a great deal of confusion in determining whether an object database management system (ODBMS) is right for you. Most of this confusion can be resolved by focusing on your application's requirements. In those situations where the application requires the very clear advantages of an ODBMS, choosing which ODBMS becomes a continuation of the exercise of analyzing those application requirements.
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database performance, object-oriented, database development, objectivity, software development, high availability, database security
    
Objectivity

Appliances vs. Agents for XML Web Services Security

Published By: Reactivity     Published Date: Aug 21, 2009
Security is one of the main issues when deploying Web services in the enterprise. This white paper discusses the advantages of an appliance over an agent-oriented architecture for Web services security, how cross platform interoperation is immediate with a hardened appliance, and why web services security is different from web server security.
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network architecture, quality assurance, xml, web service management, web service, web service security, web services security, security appliance, security hardware, appliance, reactivity, software development
    
Reactivity

Sending Faxes in Real-Time Over an IP Network

Published By: GFI     Published Date: Jun 14, 2007
This technical white paper gives an introduction to fax over Internet Protocol (FoIP) and explains the various usages and advantages of FoIP including Least Cost Routing (LCR).
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ip fax, faxing, ip faxing, foip, fax server, gfi, real time, real-time faxing, lcr, sip, session initiation protocol, ip networks, ip telephony, servers, it spending
    
GFI

The Importance of Personalization

Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso

Financial Advantages to the Sale-Leaseback

Published By: TRIRIGA     Published Date: Jul 27, 2007
Leaders in every industry perform sale-leaseback transactions to unlock the value of real estate, improve the balance sheet and realize tax benefits. The paper discusses how sale-leasebacks enhance financial ratios, elevate operations and re-focus real estate strategies on profitability rather than logistics.
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sales-leaseback, sale-leaseback, sales leaseback, sale leaseback, real estate, balance sheet, tax benefits, leased properties, lease management, lease, triraga, bottom-line, financial ratios, triraga, best practices, business management, enterprise resource planning, spend management
    
TRIRIGA

Adaptive Discovery: Accelerating the Deployment and Adaptation of Automated Business Processes

Published By: Ultimus     Published Date: Aug 16, 2007
By making process discovery easier and on-demand, Adaptive Discovery overcomes a major hurdle to success with BPM and shortens the time it takes organizations to capture the competitive advantages of BPM.
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ultimus, bpm, business process management, automation, process discovery, discovery, adaptive discovery, bpa, productivity, business management, business process automation
    
Ultimus

Thinking About IP Multimedia Subsystem: An Architecture for the Future

Published By: AT&T     Published Date: Jun 25, 2008
IP Multimedia Subsystem (IMS) is an open international standard for Next Generation Networking. It supports the delivery of Voice over IP (VoIP) and various multimedia services. IMS is not in itself a service, but an architecture for service delivery. IMS was originally developed by wireless carriers within the context of the Third Generation Partnership Project (3GPP) in 2002. Since then, its advantages have led to the adoption of IMS by wireline carriers.
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voip, voice over ip, ip telephony, ip networks, wireless ip, wireless technology, at&t, att, wireless communications, wireless infrastructure
    
AT&T

The Role of Access Control in the IP World

Published By: Borer Data Systems Ltd.     Published Date: Nov 07, 2007
Swiping a card to gain access to a company building is now a perfectly accepted feature of everyday corporate life. Over the years, we have all grown familiar with the routine and the advantages it brings to access control. But where cards were once used exclusively to open doors, controlling who went where and when in a building, now they can be used for a wide variety of extra functions.
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security, security management, access control, identity management, iam, authentication, tracking, workforce, workforce management, employee management, borer, access control, ip world, borer, borer data systems, office security, building security, card technology, ip networks
    
Borer Data Systems Ltd.

Size Does Matter: Advantages of Distributed Password Recovery

Published By: ElcomSoft     Published Date: Dec 06, 2007
Information is crucial in decision making. No wonder that protection of information is paid much attention. The most part of information is created and stored digitally (Microsoft Office documents, different databases, and financial data in Intuit Quicken etc). Thus software and hardware means of protecting information are the first to talk about.
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password, password recovery, system recovery, elcomsoft, access control, intrusion prevention, password management, secure content management
    
ElcomSoft

Leisure, Entertainment and Travel ICT Transition: Harnessing Technology for Competitive Advantage

Published By: Easynet     Published Date: Mar 26, 2008
From the results of recent interviews with LET organisations, IDC positions the industry in the midst of a major transition phase from legacy to next-generation services and technology. This Executive Brief highlights the major technology and business trends taking place in the LET sector, and outlines the advantages of adopting new technologies and services in comparison with other industries.
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leisure, entertainment, travel services, technology, managed networks, easynet, ip networks, vpn, mobile workers
    
Easynet

Professional Services: Security Compliance & International Communication

Published By: Easynet     Published Date: Mar 26, 2008
Professional services firms need network services that can connect international operations reliably, flexibly, cost-effectively and securely. This Executive Brief highlights the major business and technology trends taking place in the professional services sector in Western Europe, focusing on the increasing internationalization of the industry and the advantages of adopting innovative ICT solutions.
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compliance, security, vpn, professional services, communication, managed networks, easynet, network management
    
Easynet

The Competitive Advantages Of 3D Printing

Published By: Dimension     Published Date: Jun 22, 2008
Companies who use 3D printing in the design process have a distinct competitive advantage due to its speed and ability to facilitate design communication and concurrent engineering throughout an organization.
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product design, dimension, productivity, spend management, product lifecycle management, scm, supply chain, design, 3-d, speed to market, speed-to-market
    
Dimension

Forklift Free Plants - Considerations For Success

Published By: Kinetic Technologies     Published Date: Jun 23, 2008
Increasingly, companies are mandating the move to forklift free production floors on the basis of highly visible macro issues like safety improvements, reduced forklift lease and maintenance costs. However, there are many other less visible advantages with direct and secondary benefits that may play an important role in reducing costs and improving customer response.
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production, productivity, scm, supply chain, kinetic technologies, k-tec
    
Kinetic Technologies

Direct Digital Manufacturing: Impact and Opportunity Part 4 - Jigs & Fixtures

Published By: RedEye On Demand     Published Date: Apr 09, 2009
Direct digital manufacturing, otherwise known as rapid manufacturing, is a process that employs additive fabrication technology (aka rapid prototyping) to produce end-use items. Directly from CAD data, components are manufactured without molding, casting or machining. The impact of direct digital manufacturing is far-reaching, and the opportunities and advantages are extensive. This is why direct digital manufacturing is heralded as the next industrial revolution.
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redeye on demand, cad, rapid manufacturing, jigs & fixtures, design for manufacturability, design for assembly, return on investment
    
RedEye On Demand

Integrating PID Controllers Into Automated Processes Via Ethernet

Published By: Watlow     Published Date: Jun 23, 2008
Ethernet communications is rapidly gaining popularity in industrial applications because it enables the real-time exchange of information between processing equipment and companies' Ethernet-based management systems. The emergence of protocols such as EtherNet/IP enables engineers to attain the advantages of using Ethernet in industrial applications.
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ethernet, engineering, productivity, watlow
    
Watlow

Delivering the Advantages of SOA to Marketing

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management, networking, application integration, customer relationship management, sales & marketing software
    
Aprimo, Inc.

Power Supplies Goes Digital

Published By: Ericsson     Published Date: Feb 06, 2009
Using digital control in power supplies is considerably more flexible than analog control in its ability to adapt to changes and digital control inside the power supply results in advantages to the system application such as improved efficiency, fewer external components and reduced overall cost.
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ericsson, analog control, digital control power supply, system application, digital power management, digital power, digital techniques, power conversion, electronics, analog communications, digital signal processing, electronic design automation, system on a chip, electronic test and measurement, embedded design, power sources & conditioning devices
    
Ericsson

Using Digital Control to Improve Light Load Behavior

Published By: ROAL Living Energy     Published Date: Feb 06, 2009
Since the very first Digital Power Forum which took place in 2004, many articles have been written touting the general advantages of using digital control.  It was at this time that ROAL Electronics introduced into the marketplace the first digitally controlled DC-DC converter.
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roal electronics, living energy, digital control, light load behavior, dc-dc converter, auxiliary converter, electronics, analog communications, digital signal processing, electronic design automation, system on a chip, electronic test and measurement, embedded design, power sources & conditioning devices
    
ROAL Living Energy
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