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10 Ways Remarketing will Boost your Product Sales

Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com

Seeking Digital Transformation? Eight Essentials for Hybrid IT

Published By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
"Customers in the midst of digital transformation look first to the public cloud when seeking dramatic simplification, cost, utilization and flexibility advantages for their new application workloads. But using public cloud comes with its own challenges. It’s often not as easy as advertised. And it’s not always possible or practical for enterprises to retire their traditional, on-premises enterprise system still running the company’s most mission-critical workloads. Hybrid IT – a balanced combination of traditional infrastructure, private cloud and public cloud – is the answer. "
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Hewlett Packard Enterprise

RYOT Studio: Content As King: Why Great Video Content is the key to Unlocking Hears and Minds

Published By: Oath     Published Date: Mar 07, 2018
As advertisers seek to understand how best to communicate their brand story and values, it’s imperative to understand how consumers are affected by certain formats and ways of communication.
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Oath

Accelerating Real-Time Analytics for Advertising

Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics, it management, knowledge management, business technology
    
Clustrix

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto

5 Ways to Empower Brand Advocates

Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype

Publisher best practices for the Dynamic Video Market

Published By: Oath     Published Date: Nov 28, 2017
Video is evolving fast, and advertisers want high viewability with completion rates. See how you can deliver with ad fraud prevention, transparency, and the right programmatic partners. Scale your video inventory effectively to make the most revenue. Download now.
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Oath

ERP System Acquisition Project Planning

Published By: Adaptive Growth     Published Date: Mar 12, 2008
ERP system acquisition projects are rarely deemed to fail.  All the well-advertised failures come later, during implementation and afterward.  Nevertheless, the seeds of these failures are invariably planted in the earliest stages of ERP acquisition planning.
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erp, adaptive growth, project management, enterprise applications, enterprise resource planning, adaptivegrowth
    
Adaptive Growth

Smart Market eBook - Brand Protection

Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
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programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

Brightroll DSP

Published By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
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Oath

The Definitive Guide to Digital Advertising

Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo

The Battle for CX: Essential Traits of a Digital FSI Leader

Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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Adobe

Combatting Drive-By Downloads

Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
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downloads, best practices, network management, solutions, technology, advertising, content management system
    
Cyphort

How Roxy's "style squad" helps keep their brand ahead of the game

Published By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, style squad
    
Vision Critical

How to Create an Effective Digital Marketing Strategy

Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility

Web Video: Changing the Game for Direct Marketers

Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media

The Quantcast Display Play-By-Play: Unlocking the Value of Display Advertising

Published By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
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display advertising, quantcast, rtb, advertiser solutions
    
Quantcast

The Road To Viewability: It’s A New Era Of Accountability For Vendors, Publishers, and Advertisers

Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
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display advertising, display viewability, advertising ecosystem
    
Quantcast

Retargeting on Facebook by the Numbers: The Analysis of Retargeting in the Center of the Social Web

Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll

The Blended Attribution Playbook

Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll

The Brand Lift of Search

Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative
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