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Now we’re 25. Digital advertising grows up.

Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
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Adobe

The Location Buyers’ Guide for Marketers

Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies

The Marketers’ Guide to Buying Location Data

Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies

Open location platform integration

Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies

Putting AI to Work for Advertisers for Audience Segmentation

Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies

Brilliant Advertising. Unlock the power of programmatic with the right creative.

Published By: Adobe     Published Date: Mar 26, 2018
On the surface, the connection between fractals and programmatic advertising isn’t obvious, but right down to the melding of art and math, programmatic advertising has a lot in common with this unconventional geometry. And those similarities pave the way for some serious implications for the way you approach creative assets.
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Adobe

Thinking beyond, and before the abandoned cart

Published By: Sitecore     Published Date: Feb 26, 2016
Cart abandonment, digital advertising (especially when faced with ad-blocking software), and discrete digital stores are relics of the past when it comes to e-commerce. Consider this: How much revenue do you think $1 spent on digital advertising will generate in commerce sales? The answer: A bit more than twice the investment—an abysmally unprofitable equation for any company carrying physical inventory.
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digital advertising, commerce, business optimization, content delivery, contact management, customer experience management, productivity, software compliance
    
Sitecore

Mapping the consumer journey: from physical to digital

Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies

New Opportunities to use Creativity

Published By: Oracle     Published Date: Feb 28, 2018
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
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Oracle

5x5 2019: 5 Marketing Predictions for the Next 5 Years Whitepaper

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how: • Blockchain will become a greater core component of marketing. • Display advertising as we know it will finally die. • Cross-device identification will become a necessary part of omnichannel marketing. • Voice re-emerges as a distinct channel and internet interface. • All marketing will be done in real time.
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Emarsys - APAC

Accelerating Real-Time Analytics for Advertising

Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics, it management, knowledge management, business technology
    
Clustrix

Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends

Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute
    
Brightcove

Programmatic Matters

Published By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
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Dun & Bradstreet

Mapping the consumer journey: from physical to digital

Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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HERE Technologies

Free Webinar: Brands Meet Big Business Goals Through Consumer Research and Analytics

Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics
    
Neustar

Franchise Paid Search Location3 – 2018 Client Case Study Mountain Mike’s Pizza

Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3

Migrate Your Affiliate Program In 30 Days or Less

Published By: pepperjam     Published Date: Jun 18, 2019
It happens too often: Marketers relying on advertising methods and platforms that work “just well enough” to keep the business going. And while many marketers realize their existing affiliate network provider isn’t delivering the results they crave, they’re under the assumption that this is as green as the grass gets. Perhaps they assume that it’s just simply, too hard, too costly, or too risky to move. The truth is that it’s far more effective, easier and profit-boosting to make a switch to a new affiliate provider. Let us show you how less than 30 days and three simple steps can take you from good enough to great. You’re almost there! Just complete the form to download Migrate Your Affiliate Program in 30 Days or Less!
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pepperjam

Top 10 Internet Retailer: Personalized Video Ads Drive Online Orders and Revenue

Published By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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SundaySky

TIBCO Smart Offerings for Retail Banks

Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software

The Guide to Advertising Accountability

Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC

$200 Credit for Advertising.com Sponsored Listings

Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto

Brilliant Advertising

Published By: Adobe     Published Date: Mar 03, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
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adobe media optimizer, programmatic advertising, engagement and conversion, application integration
    
Adobe

Acquisition Evolved

Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
    
Adobe
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